I create data-driven, trend-savvy content strategies that not only grow engagement but turn followers into brand advocates—because I don't just manage platforms, I build communities. I help businesses craft bold, unforgettable online presences by creating content with real value and a personal brand voice that resonates with the right audience.
INTRODUCTION
I'm Ale Mejía, a multidisciplinary social media strategist who merges creative vision with strategic insight.
My diverse background allows me to approach content from multiple angles—crafting stories that connect and strategies that convert.
My work goes beyond content creation—every piece is backed by data and refined through analysis, using KPIs, SMART goals, and A/B testing to refine performance and ensure every piece drives measurable impact. It's content with intention, backed by data and built to grow.
EXPERIENCE
Multidisciplinary social media strategist with over 5 years of experience in digital marketing, content creation, and brand storytelling. Former Marketing Manager at the Textile Arts Center, where I led campaigns, developed educational content, and elevated the center's digital presence. Manage all content and creative direction for Pelta, a handmade accessories brand, and produce photo and video content for Lotus 212, a flower shop in NYC, helping shape its visual identity and grow its online community.
Collaborated with the Permanent Mission of Colombia to the United Nations in New York-curating and hosting an art exhibition while leading content creation and digital promotion. Maintain an active personal brand on TikTok and Instagram, sharing insights on content strategy, styling, and growth to empower women creators.
Approach to social media is strategic and intentional-starting with audience analysis, followed by setting measurable goals, building content calendars, and creating value-driven content that educates, informs, and entertains. Use platform analytics to optimize performance and scale results through real-time engagement and data-driven refinement.
Currently enrolled in Columbia Business School's Digital Marketing Bootcamp and trained in marketing at Parsons, with a background in Fine Arts and a Master's in Art Education and Art Therapy. Combines creative vision with analytical thinking to craft content that resonates and drives impact.
METRICS
